Sunday, January 17, 2021

Joe Ricketts plans to launch a national news outlet based in Omaha



Joe Ricketts is a billionaire businessman and philanthropist. He is also a conservative but he's planning to launch an apolitical news outlet and base it in Omaha, Nebraska, and it will not be his first venture into journalism, a dying profession currently made up of narcissistic computer typists.

Rickettsl launched DNAinfor in 2009, a news website with a focus on local news in New York City and Chicago. He also bought the Gothamist, a New York-based, somewhat liberal paper in 2017 and then merged the two.

He's in the process of hiring staff for his online launch and will call it Straight Arrow News. His unique editorial approach will eliminate a political slant, which other outlets seem unable to do.

“I think there’s a gap in the market — there’s no source for unbiased, fact-based news. And I believe there’s a business opportunity there,” Ricketts said.

“Some people say you can’t have unbiased news. I want to prove them wrong with Straight Arrow News,” he added.

He is currently looking to hire a video editor, news reporter, senior producer and motion graphics designer/producer and is advertising online at: 
Straightarrownews.com. The ads say the outlet will endeavor to be "dedicated to unbiased, nonpartisan reporting."

The outlet is expected to start next month.

Ricketts said Straight Arrow does not involve any members of his family, as his son is Gov. Pete Ricketts (R), and that would be problematic to those on the left who would believe Joe would be biased.

“I’ve built my career on the idea that a good business is one that serves an unmet customer need,” Joe Ricketts said. “The market (now) is only giving them polarized, opinionated coverage.”

Gee, ya think?



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