Heading toward the explosive-loaded black SUV, Abu, complete with all his boo-boos, would soon be plowing into a group of Iraqi troops in Mosul.
Before leaving, Abu turned toward the camera, gave a one-tooth smile that wasn't quite heartfelt, and the one-legged suicide bomber spoke his final words. He urged Muslim losers in the West who can't make it to the self-declared caliphate in Iraq and Syria, to carry out attacks in their home countries.
"I urge you in the name of Allah that before sunset may your swords be dripping with the infidel's blood," he said maniacally. Al-Maslawi looked to be in his 50s with a long gray beard that was soon to be burned to ashes, and a black skull cap, the design ripped off from the Jewish yarmulka.
"Every drop of blood that is spilled there will reduce pressure on us," he said, white-knuckling the steering wheel as he began the last ride into the sunset and into the arms of 72 gorgeous goats.
A drone hovered above taking video of the fool as the SUV careened into a line of Iraqi troop vehicles parked outside a building in Mosul. An explosion ensued as pieces of al-Maslawi flew hither, thither and yon. A fire ball and a cloud of unhealthy black smoke filled the air.
It was over literally in a flash.
The tones of IS recruiting videos have changed of late. Rather than a bunch of dudes grabbing their flags, guns and crotches, screaming stuff on Toyota hoods, one can see the pressure the group is feeling now that they are getting the crap kicked out of them and they keep losing ground in Iraq and Syria.
IS's propaganda machine used to be confident but now they sound beaten down, the messages shorter as they keep looking around, just in case they're about to be blown away from somewhere above.
Instead of bragging, they're now urging fighters not to punk out, to resist retreating from the battlefield. Even the quality of the videos have shrunk to a new low. They look more like someone whipped out their cell phone, took a quick video, and ran like hell.
No more slick shots of them cheerfully singing beheading songs and immolation lullabies. They tape and run.
Rather than telling the world what they want for Ramadan and Eid, they urge fighters to join them after hundreds of their fellow scum muffins have been killed.
Somehow they've never revisited the times when, if you left the battlefield because you were outnumbered and wanted to live to fight another day, they would themselves kill you.
"The propaganda of the organization has become zero, to be frank. It indicates their collapse and that the group is retreating," said Omar Abu Laila, a Syrian opposition activist based in Germany. "Their calls for people to join the group are signs of weakness," he said.