Bud Light VP on leave of absence in wake of Mulvaney backlash

Anheuser-Busch is rearranging the management of its Bud Light brand following a boycott by conservative drinkers after their VP of marketing, Alissa Heinerscheid, made disparaging comments about the customers of the beer. Heinerscheid made it clear that the beer was no longer meant for the "fratty" and "out of touch" people who drink it. Now, according to her implications, it would be targeted toward woke folk.

As AdAge reports, Heinerscheid will be taking a leave of absence and will be replaced by Budweiser global marketing vice president Todd Allen. They even hired two consultants with experience in Washington, D.C.'s conservative circles to try making amends for the insulting actions Heinerscheid meted out to half the country.

Meet Alissa Heinerscheid, Bud Light’s VP of Marketing. She explains her strategy of using “inclusive” marketing to promote the brand to young people. pic.twitter.com/hFpe8YnbBc

— Catch Up (@CatchUpFeed) April 9, 2023

Origin Advocacy consultants Sean McLean and Emily Lynch comprise the tag team to advise the company on "general policy regarding the alcohol-beverage industry," according to lobbying disclosure reports filed to the U.S. Senate on April Fool's Day.

Mr. McLean worked with former President Donald Trump's administration, which was more populist than it was conservative, but it's certainly better than having Heinerscheid calling the marketing shots. However, to McLean's credit, he also served on the legislative staff of Texas Sen. Ted Cruz.

Mr. Lynch has previously held policy staff positions under Republican Rep. Rep. Virginia Foxx and former Sen. Kelly Ayotte.

Mr. Mulvaney is a man who dresses and looks like Audrey Hepburn but acts like a cartoonish, caricature of what his concept is of a woman, and from his act, it's obvious that he doesn't like them very much.

Saw this, couldn't resist

Bud Light is still being boycotted by people with values and the parent company, Anheuser-Busch, lost over $5 billion in value after Mulvaney's face was put on the beer cans. If the company now wishes to make amends to their former customers, I suggest they put a horse's ass on the can, but I suspect people will still buy Coors instead because the CEO Brendan Whitworth's lengthy statement did nothing to quell the public's anger as there was no apology given.

After Whitworth put out a statement that made no one happy, Budweiser tried to put out a patriotic ad with American flags, the sad horse, and the whole thing looked like a patriotic cliché. It went over like a Mulvaney ad for Boys' Town.

So now it looks like Heinerscheid is finally feeling the repercussions. It's possible she'll be returning, but that would be a big mistake if it happens.

In any case, I still refuse to drink Bud Light and all Anheuser-Busch beers because we conservatives are their bread and butter, and that means we have the greatest impact on this conglomerate. By continuing to boycott, other formerly conservative companies will see we mean business, and their business will feel the burn. It's time to take a real stand because they would if the shoe were on the other foot.

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