| Likud billboard with Ayatollah Mojtaba Khamenei, NYC Mayor Zohran Mamdani, Turkish President Recep Tayyip Erdogan, and Hezbollah Secretary General Naim Qassem. August 16, 2026. |
The party unveiled a billboard featuring Ayatollah Mojtaba Khamenei, New York City Mayor Zohran Mamdani, Turkish President Recep Tayyip Erdogan, and Hezbollah Secretary-General Naim Qassem. Israeli social media accounts shared images of the billboard Sunday.
Prime Minister Benjamin Netanyahu helpfully reposted the image with the caption: “Don’t let them win.”
The billboard itself reportedly reads: “They want Netanyahu to lose, don’t let them win.”
The Jerusalem Post, however, believes the billboard is not actually in Jerusalem, as social media posts claimed, but in Tel Aviv overlooking the Ayalon Highway. Apparently even billboards are getting caught up in the Israeli election geography dispute.
Naturally, Israeli politicians were not going to let Likud have all the fun.
Yashar, the party led by former IDF chief of staff Gadi Eisenkot, produced its own version. Its billboard read: “They want the IDF to collapse, don’t let Netanyahu win.”
“Netanyahu, we fixed for you,” the X/Twitter caption read. “Only Eisenkot will establish a fully Zionist government.”
Then MK Naama Lazimi entered the fray with perhaps the most politically loaded Photoshop job of the day.
She replaced Likud’s four villains with Qatari Prime Minister and Foreign Minister Mohammed bin Abdulrahman Al Thani, Netanyahu’s current strategic adviser Yonatan Urich, former media adviser Eli Feldstein, and former political adviser Srulik Einhorn, all of whom are believed to be connected to the Qatargate affair.
Qatargate concerns an investigation into Netanyahu aides who allegedly received payments from Qatar while involved in hostage negotiations with Hamas. Nothing says Israeli political unity quite like accusing your opponent of being compromised by the country associated with Hamas.
Lazimi changed the billboard's message to: “They want Netanyahu to win, don’t let them lose.”
“Netanyahu, I updated this to the Qatargate version,” she wrote. “The invoice will be submitted on October 7.”
At this point, Israeli election campaigning has apparently evolved into a national Photoshop competition with the added benefit of an occasional national security implication.
And the polls suggest voters have plenty of choices. Eisenkot’s Yashar currently leads with 24 Knesset seats, followed by Netanyahu’s Likud with 22 and Naftali Bennett’s B'Yachad with 15.
The election has not even arrived yet, and the candidates are already putting each other on billboards with Ayatollahs, terrorists, foreign leaders and alleged scandal participants.
Israelis may want to buckle up. Election season is apparently going to be a long one.
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