MSNBC is getting a divorce and it's fantastic

Ladies and gentlemen, brace yourselves for a seismic shakeup in the media world. The liberal bastion known as MSNBC is getting a dramatic rebrand, soon to be dubbed "MS NOW"-- that's "My Source News Opinion World," if you're keeping score. This bombshell dropped on Monday’s "Morning Joe," and let me tell you, it's more than just a name change. It's a corporate divorce that's been brewing for years, and' about to get messy.

For decades, NBC and MSNBC have been joined at the hip, like a power couple in the news game. But Comcast, the parent company, is pulling the plug on this marriage, splitting its NBCUniversal empire. Comcast announced last year it's spinning off its cable networks into a new entity called Versant. That's right, MSNBC, CNBC, USA Network, Oxygen, E!, SYFY, and the Golf Channel are all packing their bags and moving out, while NBCUniversal holds onto NBC News, NBC News Now, Telemundo, and Bravo. It's a high-stakes custody battle over brands, talent, and real estate, and the fallout is already raising eyebrows.

Let's talk about the split. MSNBC’'s Rachel 'Mad Cow' Maddow and NBC's Savannah Guthrie are no longer playing for the same team. Once the divorce is finalized by the end of 2025, these two won't even be colleagues under the NBCUniversal umbrella. And the iconic Peacock is getting a makeover at MSNBC, replaced by a new logo: a striped flag in red, white, and blue, but not an American flag because they really don't like America all that much. Goodbye, fashionable fowl; hello, patriotic flair. Meanwhile, CNBC, ever the steady one, keeps its "Consumer News and Business Channel" name intact. No drama there.

Now, let's get to the real estate drama. 

Rockefeller Center, 30 Rock, has been the beating heart of NBC since forever, and MSNBC called it home since its launch in 1996. But in this divorce, NBC gets to keep the house. MSNBC is being evicted, forced to set up shop temporarily on 43rd Street while they hunt for a permanent new home. They're also vacating NBC's D.C. bureau near the Capitol and striking out on their own. 

Talk about a fresh start, or more accurately, a forced one.

NBC and MSNBC have long shared their so called stars, with hosts and correspondents bouncing between the two like it's no big deal. But now, lines are being drawn. NBC is holding onto Steve Kornacki, their data wizard who has been a staple of MSNBC's election nights. Andrea Mitchell, after wrapping her long-running MSNBC show "Andrea Mitchell Reports" in February, is staying with NBC as their chief Washington and foreign affairs correspondent. José Díaz-Balart is out at MSNBC but keeping his gigs anchoring "NBC Nightly News Saturday" and Noticias Telemundo.

Meanwhile, MS NOW (or as Greg Gutfeld referred to them as: "Miserable Sh*t No One Watches") is building its roster, snagging some heavy hitters from NBC. Justice reporters Ken Dilanian and Ryan Reilly, national correspondent Jacob Soboroff, White House correspondent Vaughn Hillyard, and internet reporter Brandy Zadrozny are all jumping ship to MS NOW. MSNBC's current lineup, including Stephanie Ruhle, who's juggled roles as NBC's senior business analyst and host of "The 11th Hour," will stay put through the rebrand. And in a rare win, Willie Geist, the guy who pulls double duty on NBC's "Sunday TODAY" and MSNBC's "Morning Joe," has scored a deal to keep both gigs post-split, according to a source who spoke to Fox News Digital. 

Now that's some serious negotiating power.

But let's not kid ourselves, this isn't just a corporate reshuffle. MSNBC has been on a hiring spree, poaching big names like veteran journalist Carol Leonnig from the struggling Washington Post, because they know they're losing NBC's news-gathering muscle. The question is, can MS NOW stand on its own without the Peacock’s clout? 

And what does this mean for a network that's leaned so heavily on its liberal identity? The name "MS NOW" screams agenda-driven journalism. And don't let that flag fool you: MS NOW is not pivoting to the center.

And if you want to Buy Me A Coffee, I wouldn't stop you--it supports my work and I really appreciate it. But no pressure.

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MSNBC's Heilemann Compares Bernie's Campaign to "Bataan Death March"

Well, at least MSNBC analyst John Heilemann didn't go all out hyperbolic and compare Sen. Bernie Sanders' (Communist-VT) to Adolf Hitler or Mitsuo Fuchida [google him]. He merely compared Sanders' presidential campaign to the Bataan Death March--a human atrocity perpetrated by the Japanese Empire in World War Two.

"Bernie Sanders is going to fight," Heilemann said. "He's got unlimited resources effectively, he's going to fight for the next three months. Nothing is going to stop this from being a kind of Bataan Death March over the course of the next three months, with each of these candidates going at each other hammer and tongs. That is not avoidable I think."

What a schmuck. Seriously, what a schmuck. But hey, it's MSNBC--Major Schmucks Nothing But Crap. What else can one expect?

"Bataan Death March," anchor Andrea Mitchell repeated.

Heilemann--not the sharpest bayonet on a rifle--compared the Sanders campaign to the aftermath of April 9, 1942, when 12,000 Americans and 58,000 Filipino soldiers surrendered to Japanese forces at the Bataan Peninsula following a months-long battle. 

Thousands died being force-marched to a labor camp. The atrocity came to be known as the Bataan Death March. By comparing it to the Sanders campaign, Heilemann trivialized the atrocity.

Prisoners were starved and randomly shot, beaten, and stabbed [Sanders-style, Heilemann supposes] throughout the ordeal. 

After the war, Japanese lieutenant general Homma Masaharu, who commanded imperial troops in the Philippines, was convicted in a war crimes tribunal and executed in Manila. 

Unfortunately, he could only be executed once.

This trend of making comparisons to horrible atrocities, and especially Hitler comparisons, has got to stop. It's stupid and it distorts history into a political narrative that dilutes the horrors of the reality of what actually occurred.

It's no better than Holocaust denial.

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MSNBC's Distrust of NBC and American Public

Most Americans agree with the CIA's Enhanced Interrogation Techniques (EIT) according to an NBC poll. Yes, I said NBC. Fully 51% of respondents to the poll believe that interrogation techniques used on the Bush administration were acceptable. Only 28% said EIT went too far.

One American who actually works for the network, didn't appear to believe her own network's poll. Andrea Mitchell, wife of Alan Greenspan, and host of her own MSNBC show apparently didn't like the numbers in the poll. 

But Mitchell is an uber-liberal and uber-liberals don't need actual data to tell them what is real and what they believe is real.

Speaking to NBC's chief foreign so-called correspondent, Richard Engel, she warned her audience of 57 (same as the number of states in the Union, according to Barack Obama) that polling is "always an imprecise measure because of the way questions are asked." 

She might have wanted NBC to phrase the question: "If it was your aunt Minnie or any loved one was being tortured by waterboarding and sleep deprivation, would you have approved of those methods?"

Engel, Mitchell's 'yes man,' agreed with her. He said that those responding to the poll were simply responding emotionally (not that emotions have anything to do with libtard thinking) and that they might have been proven morally wrong by "history." 

They might have been proven factually necessary by current events if they had not been used and we had another 911.

But nothing stops an uber-liberal from opining. Mitchell showed how she feels about democracy when she asked, "Should pubic opinion really be setting policy?"

No Andrea. Your husband set interests rates without asking us. Why shouldn't you set policy?

Engel, ever the butt-boy, agreed with her saying, "Exactly."

Now you know why MSNBC leaves a sucking sound on your TV when you turn it off.



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