As Sports Illustrated, a former sports magazine, has continued to go further and further left, people who used to subscribe to it, primarily men, have decided to forgo their subscriptions. The once celebrated magazine, particularly for the famous "Swimsuit Edition," has laid off most of its staff on Friday.
It's doubtful SI will make a big comeback, if any comeback at all, proving the "go woke, go broke" adage.
Most of the staff, and possibly all the remaining editors and writers, got layoff notices Friday. Without writers and editors it's difficult to put out a magazine that depends on not only on photos, but on words. It's called journalism.
“This is another difficult day in what has been a difficult four years for Sports Illustrated under Arena Group (previously The Maven) stewardship," the union said in a statement. "We are calling on ABG to ensure the continued publication of SI and allow it to serve our audience in the way it has for nearly 70 years.”
Sorry, the union doesn't get to dictate that a company that's going belly up to continue losing money so they can get paid.
The overwhelming audience of SI has always been men who identify as men. There was a time when the SI Swimsuit edition was in practically every guy's bedroom or office drawer. However, since the magazine has gone woke, and began using obese women for their Swimsuit Edition, men who identify as men, have refused to indulge in the magazine's beefed-up edition or to buy the issue with the "transgender model," after they decided to showcase that in their 2020 issue.
In 2023, SI went even further, putting another [transgender] man, who calls himself Kim Petras, and who was dressed as a woman, on the cover.
Sports Illustrated magazine features Transgender singer Kim Petras on the cover of the Swimsuit 2023 edition 👙 pic.twitter.com/eMy53FcOJV— Oli London (@OliLondonTV) May 16, 2023Less than a year after the transgender push, the mag rag is facing a possible financial ruin.
Screw them for their wokeness and their attempts to shove their bizarre mores in our face.
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