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Still refusing to apologize to their customers (you know who you are, you fratty, out of touch men and women out there) Bud Light's parent company Anheuser-Busch is now pointing their manicured, nail polished fingers at a "third-party ad agency" for their partnership with misogynistic cross-dressing Dylan Mulvaney.
The boycott butt-light Mulvaney inspired cost the woke company over $5,000,000,000 in losses.
But rather than saying "sorry," the company sought to distance itself from the backlash by announcing that they're cutting ties with the unnamed "third-party ad agency" responsible for the collaboration with the giggly not jiggly Audrey Hepburn wannabe. It's their attempt to make amends with vendors pissed off over the brand's ruined reputation and so far it isn't working.
Anheuser-Busch sent a letter to angry distributors claiming they fired the marketing firm [as opposed to firing Alissa Heinerscheid, the vp marketing executive who they 'put on leave'] that was responsible for the Mulvaney fustercluck.
Anheuser-Busch sent a letter to angry distributors claiming they fired the marketing firm [as opposed to firing Alissa Heinerscheid, the vp marketing executive who they 'put on leave'] that was responsible for the Mulvaney fustercluck.
Mulvaney said he was sent a can of the brew with his face printed on it as part of an ad for the company's March Madness contest as a way to celebrate his full year of "girlhood."
In the letter, the company reportedly claimed that the beer can at the center of the controversy with Mulvaney’s face was not produced by the Belgian-based company or in any of its facilities, blaming the ad agency entirely for the collaboration, distributors said.
In other words, management has no idea what's going on within their own company, or are lying to us. Perhaps they're taking their cues from the same ad agency that's responsible for the new US Navy recruitment that features a drag queen sailor to enlist woke gay men.
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