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Bud Light marketing director must be an affirmative action position because the company has the memory of a brain injured goldfish. The company is still attempting to dig itself out of the hole it put itself in with the Dylan Mulvaney clusterfrack by trying to appeal to the woke while flipping the bird to their regular customers--you know, men who identify as men. You remember Mulvaney, he's the gay guy who looks like Audrey Hepburn and drinks Bud Light half naked in a bath.
Sales plummeted, especially after the company's former marketing executive, Alissa Heinerscheid, declared the beer is no longer for "fratty" or "out of touch" former customers. It turned out there just wasn't enough LGBTQI+1~=/ and other wokesters to make a profit for the company so they pretended to apologize and the "fratty, out of touch" light beer drinkers literally wasn't buying the saccharine BS.
So now the company did a "one-eighty." The company is doing Power Slapping, whereby two bros smack the crap out of each other, one shot at a time, until one of the dudes gives up under the pain and pressure.
Yeah, that's exactly what we "fratty, out of touch" guys want to see. A pair of low-functioning idiots smacking the crap out of each other with what is known as a Power Slap.
This latest campaign is part of Anheuser-Busch's 6-year, $100,000,000 plus branding partnership with Dana White, the CEO of UFC and the champion of the Power Slap sport that has not yet rocked the nation.
At least it proves that Dana White will do anything for a buck.
Anyway, I still refuse to drink the piss-water brew.
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