Since April Fool's Day, Anheuser-Busch (AB) has been tanking as a company ever since the gay cross-dressing Dylan Mulvaney tried hawking the watered down beer, and the former marketing vice president Alyssa Heinerscheid disrespected the company's customers by calling them "fratty" and "out of touch." She has since been fired and Mulvaney is still a gay cross-dresser.
The second quarter doesn't look any better for AB as they have taken another huge hit, losing an incredible $390,000,000.
AB, the parent company blamed the "volume decline" [aka loss in sales] on Bud Light for the second quarter slaughter, with numbers showing the total US revenue crashing by 10.5 percent in April - June period compared to 2022.
The world’s largest brewer said Thursday that sales to US retailers had plunged 14 percent, adding that it had been ‘underperforming the industry.’ This was a direct result of the tie-in with the Audrey Hepburn impressionist, Mr. Dylan Mulvaney.
The second quarter of 2022 shows that AB sold $2.73 billion to beer retailers, but the same quarter this year shows that sales plummeted to $2.35 billion, a fall off of $390 million in one year.
The New York Post reports that they lost nearly 30 percent in core profit, and they’ve lost almost $40 billion in market cap.
In the wake of Bud Light’s “woke” advertising, AB has lost about $37 in market value. On March 31 — the day before the cross-dressing Mulvaney’s disastrous social media campaign — AB InBev had a market cap of $134.5 billion. As of Thursday, that figure plummeted to $97.74 billion.
And to make matters worse for AB, after folks discovered the other beers in the company's tent, they started boycotting them too while other brands, like Coors, have gained and Modelo Especial has taken the number one spot for several months. In fact, there had been a misconception that Modelo Especial was owned by Anheuser-Busch, but that rumor is false--Constellation Brands owns it.
U.S. beer distributers have given up on the brand, in many cases and think their former Bud Light customers aren't coming back.
Anheuser-Busch InBev also laid off about 360 of its executives in their U.S. corporate offices. This may be due to the fact that the real "out of touch" executives still didn't want to listen to their former customers and went ahead with sponsoring LGBTQ+1 events.
Screw them. They're too stupid to get it and they deserve what they got.
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