Old Navy and its parent company Gap, Inc. has learned that going woke might end up going broke after the company dived into the "body positivity" movement, a movement that moves like jelly 'cause jam don't shake like that. They were offering a huge and tiny clothing items to promote obesity, bulimia and anorexia nervosa.
While thinking they were going to make a big haul on the feminist movement and get a few "atta girls" from the public, they got left with huge and tiny clothing and a boatload of pissed off customers. Progressivism didn't work, just like their followers.
“Analysts expect the company to report net sales of $3.44 billion, down from the $3.99 billion it reported in the same period last year,” a report from The Wall Street Journal said of a Gap Inc. report, which “showed the company’s latest quarterly results on May 26.” While that sounds like a lot of money either way you slice it, the loss of revenue is significant and have caused concerns within the organization.
The garbage numbers have triggered a “management shake-up,” the report noted and even cries of "racism" won't keep heads from rolling.
“Old Navy set out to make clothes shopping more inclusive for women of all body types,” the Journal said. “It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up.”
An anonymous study found that the small numbers of jumbo and tiny items overstocked was not due to the prediction of potential consumers of the products, but of the loss their population due to illness and general inability to crawl out the door to go to Old Navy.
Back in August, Old Navy started offering their clothing in sizes 0 to 30, and XS to 4X. The 0 size were so small that only rhesus monkeys could fit into them and there weren't enough rhesus monkeys to turn a profit.
“This is the largest integrated launch in the brand’s history and an important growth driver for the business for years to come,” said Gap Chief Executive Sonia Syngaltold. She pushed for the move at the time.
“Soon after, however, Old Navy’s sales started to nosedive,” the Journal reported. “Last month, Nancy Green, the chain’s president and chief executive, stepped down after less than two years running the brand. Gap warned that sales for the spring quarter would fall short of expectations in part due to troubles at Old Navy.”
There just weren't enough morbidly obese women to buy the pup tents.
So the 'go woke, go broke' saying is gaining ground as even Netflix has lost over 200,000 subscribers in the first quarter of 2022 [me included] due to the woke clause in virtually every flick. Guys having sex with guys, women with women, and so on. The company is said to be bracing for a loss of 2 million subscribers in the second quarter while shares in the company have plunged over 20% in after-hours trading.
* * *
Consider subscribing to Brain Flushings and please check out the ads on these pages. It costs nothing to subscribe and it's worth every penny. And remember, every time you click on an ad, you help in the fight against Communism, ignorance, and the heebie-jeebies.
* * *
It will be interesting to find out [second-hand] if Netflix continues to produce crap like Colin Kaepernick's life of "Cuties" depicting pre-pubescent girls in sexually provocative dance moves.
After all is said and done, parents are moving the Earth.
No comments:
Post a Comment