Sunday, June 18, 2023

Anheuser-Busch hears us but remains woke, out of touch, and fratty

Dylan Mulvaney sucking down a Bud

It's Pride month and Anheuser-Busch will still not swallow their pride and show a little humility by apologizing for calling the majority of their past customers "fratty" and "out of touch." Due to their overt disdain to us, Bud Light sales have plummeted over 25% while their competitors have enjoyed huge gains. Other AB beer sales also took enormous hits as well.

So the company made a feeble effort to stem the hemorrhaging of its sales after Alissa Heinerscheid made her comments about her out of touch customers, and Dylan Mulvaney did his best Audrey Hepburn acting like an idiot routine, and released a statement this week.

AB's CEO Brendan Whitworth kind of acknowledged that the company is having some problems, but he didn't go so far as to admit why.

“We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners, and our employees,” the statement began. “We are a beer company, and beer is for everyone.”

Yes, the company has forgotten what it is in business for and went woke and arrogant.

Whitworth witlessly said that the company was “announcing three important actions as we continue to move our business forward” in light of the backlash.

“First, we are investing to protect the jobs of our frontline employees,” he said. “Second, we are providing financial assistance to our independent wholesalers to help them support their employees.”

Whitworth said in his final point, which was addressed to the company’s “valued consumers,” that the company “hear[s] you.”

These marketing geniuses don't hear zilch. If they heard us they would have bent the knee and apologized, but Whitworth must see that as a sign of weakness and cannot mouth the words, "we are sorry and we regret having offended you."

It probably would not work, but at least the effort would have been better than not owning up to their arrogance and stupidity. They are so out of touch by blaming their customers for the same thing, that they are circling the toilet bowl and are sadly looking up at us as we've just flushed while they go round and round.

Anyone who is not woke and buys a Bud Light or Anheuser-Busch beer should be embarrassed.


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